The Main Streets Program is one of the ways that the City of Calgary is working to make our city “a great place to make a living, and a great place to make a life.” Our program shares The City’s common purpose of “making life better every day” by implementing a comprehensive process to transform our main streets into places where people want to live, work and play.


Main Streets are places where citizens come together. They allow us to travel less and live more by providing the things we need right in our own communities.

Core Principles

Main Streets are resilient, adaptable, and attractive places that:

  • Celebrate the character of the community;
  • Encourage diversity of businesses, buildings and residents;
  • Create a vibrant destination, and;
  • Improve public health.
  • What is a Streetscape Master Plan?

    A Streetscape Master Plan is more than improved accessibility, safety and beautification. It is about place-making, creating vibrant places that put a priority on sociability, access and linkages, comfort and image, and uses and activity.


    Within the Main Streets Master Plan process we engage the public in three phases; Discover, Explore and Reveal to better understand community’s values for their street.

    In the Discover Phase we Listen & Learn; stakeholders and The City listen to and learn about public views, plans, concerns, and expectations.

    In the Explore phase, public feedback is obtained through consultation to review preliminary design ideas and options developed from input input discussed at the Discover phase. We ensure issues and concerns are understood and considered prior to design resolution of the Master Plan.

    The Reveal phase focuses on communicating the short and long term strategies that will be carried forward into detail design of the project. The information communicated will include: (a) the proposed design; (b) what is different from existing; (c) why it is different, and; (d) how engagement input influenced the design, and; if not, explaining how the input was considered and why it could not be incorporated into the design.

    How we use your input?

    Feedback gathered from public and stakeholder engagement is reviewed with City of Calgary policy and standards, site conditions, and technical design analysis then refined for the next stage of engagement.

    Map of the boundary area, includes 33 & 34 Avenues from Crowchild Trail to 14 Street S.W.

    Click map to enlarge.

    The Streetscape Master planning area includes 33 & 34 Avenues from Crowchild Trail to 14 Street S.W.



    Phase three of public engagement focuses on the presentation of the streetscape master plan concept for 33 and 34 Avenues S.W., as our project team works towards a final concept. In previous project phases, we explored values and design priorities with community members. The result of this engagement, alongside technical considerations, is the streetscape master plan concept plan in the informational panels. . This document presents the concept and explores how the project team, with input from community members, reached its design conclusions. Please click here to view a detailed timeline for the project. Please click here to view the master plan panel.

    We ask that you review the 33 and 34 Avenues S.W. streetscape master plan concept and give your impressions of the concept. What do you like about the concept, what don’t you like and are we missing anything that was discussed in previous rounds of engagement. From gathering feedback on the master plan concept, we will report back to the community with a final streetscape master plan concept in November 2018.

    To review the information panels for the in-person events, please click here.

    Please click here to view the 'What we heard' report from the Phase Three engagement which took place in Fall 2018.

    You have 255 characters left.

    The survey form is now closed. Thanks for your contributions.



    The discovery phase of engagement focused shaping the vision for 33rd and 34th Avenues and on gathering feedback on design elements to be considered for 33rd and 34th Avenues. To help develop a vision participants were asked to respond to the question “What makes Marda Loop, Marda Loop?” It was important to understand the views and interests of residents’, businesses’, pedestrians’, commuters’ and shoppers’, in relation to the existing 33rd and 34th Avenues streetscape and what it may look like in the future. At the open house we asked stakeholders to use dots to indicate the streetscape design elements that were most important to them. Online participants were able to use a ranking tool to indicate their preferences.

    Participants were also asked how they would like to be engaged in the future. The phase 2 storefront engagement is a reflection of the response to this question.

    The boards from the February open house can be viewed here.

    The What We Heard report from phase 1 engagement is located here.




    The streetscape design priorities were developed using a combination of information from the engagement process and the technical experience of the design team. The streetscape priorities will allow the design team to examine how the upgraded street design will best balance issues and opportunities with community needs.

    Pedestrian Comfort and Enhanced Landscape: Establishing a vibrant streetscape through enhanced landscaping, repeated elements and design styles.

    Parking: Establishing clearly defined parking zones to help prioritize the parking within the corridor.

    Public Transit and Automobiles: Upgrades to public transit stops and locations are being explored to improve the riders’ experience. Travel lanes will be maintained at the current spacing to curb line to create a consistent travel experience throughout the corridor.

    Bicycles: Bicycle amenities will be considered; however, the pedestrian and parking experience will be a priority as bicycle amenities are explored.

    Goods / Services: Large vehicle pick up and drop off will be facilitated through lane access not at curb side.

    To review the boards from the Street Front please see them here.

    The What We Heard report from phase 2 engagement can be found here.


    A final streetscape design will be presented in Fall 2018.